Google Offers A Carrot/Stick For Marketers To Go Mobile

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Google is increasingly trying to send advertisers a message about how critical mobile is becoming. As an example the company recently estimated that a huge percentage of last-minute shopping search (44 percent) this holiday will be on smartphones and tablets. Despite predictions like this and recent survey data showing enterprises are pouring money into mobile marketing, the majority of brands and advertisers still don’t have an optimized mobile presence.
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Source: Search Engine Land)

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