How To Attribute Comparable Value To Search & Social Campaigns
Tuesday, 09 April 2013 14:13
The rapid growth of social media has meant that search engines now invest a significant amount of time into innovating how content discovery works on the Web. Recent projects such as Facebook Graph Search and the growth and adoption of Google+ signify the developing relationship between search engines and social media platforms.
(Source: Search Engine Land. Read more....)
Google accused by Nokia, Microsoft, and others of using "Trojan Horse" to dominate mobile services
Tuesday, 09 April 2013 14:10
Google is facing accusations of anti-competitive behavior in Europe after a group of 17 companies - including Expedia, Microsoft, Nokia, and others - filed a complaint with the European Commission alleging that Google unfairly wields its power with Android to block competitors.
(Source: Mobile Burn. Read more....)
Report: 46% Of Social Login Users Still Choose Facebook, But Google Is Quickly Gaining Ground
Tuesday, 09 April 2013 09:44
Since Google launched its Google+ sign-ins earlier this year, social logins have suddenly become a hot topic again. According to the latest data from social login provider Janrain, Facebook continues to be the most popular identity provider for social logins, but the social network is starting to lose some ground to Google.
(Source: TechCrunch. Read more....)
Regular analysis reveals value of advertising spendings - telegate now with unique service for business customers
Monday, 08 April 2013 08:43
telegate AG, a directory assistance provider and regional advertising partner, today announced that all of its business customers will now receive a detailed regular evaluation of the coverage and effect of their media packages. With this feature, telegate is setting new standards among providers of online directory services in Germany. "We offer small and medium-sized companies attractive advertising opportunities which are a reliable way of acquiring new customers and holding on to existing ones.
(Source: Press Release. Read more....)
Sensis jobs can be saved: Greens
Friday, 05 April 2013 09:52
TELSTRA'S plans to cut hundreds of jobs from its Sensis division could be thwarted in federal parliament, the Greens say.
As more than 100 workers rallied in Melbourne against Sensis' plans to cut about 700 positions and move jobs offshore, federal Melbourne MP Adam Bandt says a proposed amendment to a telecommunications bill currently before parliament could stop the sackings.
(Source: Herald Sun. Read more....)
Three: the mid-contract price rise is wrong (UK)
Friday, 05 April 2013 08:45
Three has said customers should be able to walk away from their service provider if they impose a mid-contract price rise, calling the issue 'a threat to transparent pricing and open competition'.
(........it would reserve the right to rise prices for out of bundle calls to numbers such as 118 118 or using a phone while overseas.)
(Source: Mobile Magazine. Read more....)
Facebook releases 'home' software for Android phones
Friday, 05 April 2013 08:11
Facebook is releasing software that puts feeds from the social network on the home screen of Android phones.
The software will act like a "wrapper" for the Android operating system and become the main way to use a phone.
Notifications, images and messages will appear on the main screen of the phone instead of being accessible via a downloadable app.
Facebook founder Mark Zuckerberg said the change would put people, not apps, at the heart of the mobile experience.
(Source: BBC News. Read more....)
New from BIA/Kelsey: Sales Transformation
Friday, 05 April 2013 08:08
Over the past few months, BIA/Kelsey has been looking at various SMB-focused sales approaches among both traditional media players and digital pure plays. Our objective was to establish a common set of best practices. We discovered early on that the local sales organization that does everything right does not exist, or at least we were not able to find it.
This effort has culminated in the release of the new BIA/Kelsey Insight Paper, "Sales Transformation: Building a Sustainable Model." The report is now available to clients by BIA/Kelsey's custom advisory services.
(Source: BIA Kelsey Blog. Read more....)
- Is That 2010 Calling? Daily Deals Aggregator Bownty Raises $1.1 Million
- Facebook Nearby Is Now Facebook “Local Search”
- How Solocal Transformed the French Yellow Pages Into a Local Search Powerhouse
- Mobile Growth Highlights Importance Of Comprehensive Local Strategy
- Nuance Announces Voice Ads, So You Can Talk To Mobile Advertising
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