AdWords or Facebook: That’s the Question!
Tuesday, 05 November 2013 06:32
There has been a great deal of discussion lately about whether AdWords or Facebook Ads are more effective. The reality is, each has its place depending upon your vertical, audience, and purpose. Lets take a look at the differences and how they work so you can decide which will work best for your approach.
(Source: Search Engine Journal. Read more....)
Groupon Redesigns Web And Mobile Apps To Focus On Personalization, Local And Search
Friday, 01 November 2013 13:20
Groupon hasn't had a great go of things since becoming a publicly traded company; founder and CEO Andrew Mason was ejected earlier this year, and its so-called "third-party" or daily deal revenue seems to be in a state of continuing decline as more customers shy away from or ignore those emails offering flash sales. But under current CEO Eric Lefkofsky, the focus has shifted to a place where users go to search for deals, which is why the redesigns of its mobile and web presences announced today make a lot of sense.
(Source: TechCrunch. Read more....)
Facebook: 20 Million Small Businesses Have Pages, Small Fraction Are Advertisers
Friday, 01 November 2013 13:17
Facebook has reached another milestone: 20 million small businesses are using Facebook Pages. But only a small fraction of those are spending money on any of Facebook's ad products.
(Source: Marketing Land. Read more....)
Do Small Businesses Really Need a Website?
Friday, 01 November 2013 13:16
A couple of months back, I wrote about Yodle's recent finding that around half of small businesses still don't have a website. This statistic, I wrote, has barely changed in the past several years. I used this as a starting point for a discussion of how little progress we've made on the long road toward full adoption of online presence management by the small business community.
(Source: Street Fight. Read more....)
How To Achieve ROI From Your B2B Content Strategy In 60 Days
Thursday, 31 October 2013 05:00
B2B firms are natural candidates for inbound marketing and content strategy campaigns. Many entrepreneurs believe that effective inbound marketing efforts require tens of thousands of dollars, hundreds of hours, and at least a year to get traction in the marketplace. However, with content marketing, it's possible to make a significant impact against specific metrics in a short period of time.
(Source: Search Engine Land. Read more....)
Facebook smashes analyst targets but executive comments spook Street
Thursday, 31 October 2013 04:53
Facebook Inc posted strong growth in its mobile advertising business on Wednesday but rattled investors after saying that it did not plan to boost the frequency of ads shown to users.
(Source: Reuters. Read more....)
Intuit Acquires FullSlate, An Online Scheduler For Small Businesses
Thursday, 31 October 2013 04:46
Intuit is acquiring FullSlate, an online scheduling company that allows clients to offer their customers the ability to make appointments directly to web sites and Facebook pages. Terms of the deal were not disclosed.
(Source: TechCrunch. Read more....)
Five Face-Saving Alternatives To Google Glass
Wednesday, 30 October 2013 13:15
If you aren't yet prepared to toast Google's hands-free computing efforts by raising a Glass (to your head), you aren't alone. A gaggle of scrappy companies are rising to challenge Google as the search giant makes a foray into ubiquitous, wearable computing.
(Source: ReadWrite. Read more....)
- Yelp Q3 2013 Revenue Up 68% At $61.2 Million For The Quarter
- Apple Sold 33.8 Million iPhones, 14.1 Million iPads, And 4.6 Million Macs In Q4 2013
- EU to push ahead on data protection despite UK opposition
- Is Bing A Better Buy Than Google AdWords For Small Business?
- Belgacom on track to meet full year guidance
- Yandex Posts Q3 2013 Revenue Growth Of 40 Percent
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