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Picks & Predictions Preview: A BIA/Kelsey Analyst Roundtable

Saturday, 18 January 2014 11:28

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This year is the year of many things. The year of attribution. The year of native advertising. The year that term "SMB" loses its meaning. The year that marks the tipping point in digital transformation. It's going to be a busy year.
(Source: BIA Kelsey Blog. Read more....) 

 

2014: The end of the beginning for digital advertising – by IAB CEO Guy Phillipson

Saturday, 18 January 2014 11:25

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Ours being a data-obsessed age, there are numerous statistics which reflect the magnitude of digital media, both from a consumer and advertiser perspective. UK citizens have an insatiable appetite for the internet, and online shopping activity during the holiday season in 2013 certainly reflected that.
(Source: The Drum. Read more....)

 

30 Things You Absolutely Need To Know About Instagram

Thursday, 16 January 2014 15:33

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Over the last three years Instagram has not only become one of the most dominating social media services, it's also become one of the most popular websites in the world. In fact, Instagram has been listed as the 21st most popular site in the U.S. – 41st globally. But, does that really matter? After-all, the site was Facebook's largest acquisition, and in case you didn't know, Facebook is kind of a big deal.
(Source: Search Engine Journal. Read more....) 

 

Borrell Report Details Legacy Media’s Struggles in the Digital World

Thursday, 16 January 2014 15:29

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In a new report "The Future of Legacy Media" (free executive summary here), research and consulting firm Borrell Associates has both good and bad news for old media (newspapers, TV, radio, magazines) in the local space where the competition is increasingly against new media (commercial sites and news pure plays).
(Source: Street Fight. Read more....) 

 

Russia's Yandex to get access to Facebook content

Tuesday, 14 January 2014 23:29

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Russian internet group Yandex has signed an agreement with Facebook for access to content from some of the social networking site's users in a move to further improve its search results.
(Source: Reuters. Read more....) 

   

Nest acquisition: Where next for 'new' Google?

Tuesday, 14 January 2014 23:26

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In the adorable 2008 Pixar film Wall-E, much of the plot centres on the corporate behemoth that is Buy n Large. BnL, a "mega-corporation", runs everything. Everything. The company is the "world leader" in - to pick just a few - aerospace, agriculture, the media, food, science, infrastructure and transport. But it didn't start out that way. At first, BnL just sold yogurt. And in 1998, Google just did search.
(Source: BBC News. Read more....)

   

Court Slams Free Speech: Anonymous Yelp Reviews Under Fire

Tuesday, 14 January 2014 23:20

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A Virginia court has published a ruling that could change the landscape of online reviews forever. The ruling declares that Yelp, the popular online destination for business reviews, must divulge the real names behind seven reviewers who criticized a local business under anonymous monikers.
(Source: Search Engine Journal. Read more....) 

   

German Local Search App, Das Telefonbuch, integrates CIAmedia’s SDK to instantly double page impressions and calls to its advertisers

Tuesday, 14 January 2014 12:38

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Mobile ad-tech company, CIAmedia today announced a deal with German print, online and mobile telephone directory service Das Telefonbuch. The directory has added CIAmedia's patented call triggered advertising SDK into its Android App giving its user an automated and easy to use number suggest service.
(Source: Press Release. Read more....) 

   

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