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Google’s Unified Privacy Policy Triggers Co-ordinated Enforcement Action — And Threat Of Fines — In Six European Countries

Tuesday, 02 April 2013 16:58

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Google is facing enforcement action — and possibly fines — in six European Union member states after it failed to make changes to its privacy policy following requests by European data protection regulators. The six countries that have today launched data protection investigations into Google's unified privacy policy are France, Germany, Italy, the Netherlands, Spain, and the U.K.
(Source: TechCrunch. Read more....)

 

Mobile Growth Highlights Importance Of Comprehensive Local Strategy

Monday, 01 April 2013 16:19

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This week, the Local Search Association is releasing our "Local Mobile Search Study," which overviews the evolving mobile environment in the U.S. and the growing role of smartphones, tablets and other connected devices in the local search experience.
(Source: Search Engine Land. Read more....)

 

Nuance Announces Voice Ads, So You Can Talk To Mobile Advertising

Monday, 01 April 2013 16:15

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Nuance, a company known for its voice technology, is getting into the advertising business.
It's launching a new product called Voice Ads, which brings Nuance capabilities to mobile advertising.
(Source: TechCrunch. Read more....)

 

Optimizing Local Search Campaigns

Monday, 01 April 2013 10:05

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It's that time of year again - we just released the sixth annual 15miles/Neustar-Localeze Local Search Study conducted by comScore at SES New York. Over the years we have collected a treasure chest of information and insight into how consumers search, shop, and find businesses locally, whether they are big box/brand stores or the local mom-and-pop establishments.
(Source: ClickZ. Read more....)

 

Yext Teams up with YP to Help Enterprise Businesses Reach and Engage Local Customers

Sunday, 31 March 2013 08:47

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Yext and YP announced today that they have teamed up to help enterprise businesses reach and engage local consumers, and manage their presence across the web. As a part of the agreement, YP, North America's largest local search, advertising and media company, now offers Yext's PowerListings product to enterprise customers, complementing its suite of digital advertising solutions. Yext PowerListings allow businesses to own and publish their location information on the PowerListing Network of publishers.
(Source: Enhanced Online News. Read more....)

   

Google Shopping Visibility Plunges In “Universal Search” Results; Video Stays Dominant

Saturday, 30 March 2013 09:02

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Findings from a new study show the visibility of Google Shopping in Google's "Universal Search" results dropped significantly after the search engine implemented a new paid inclusion model. Video content also dropped but still remained by far the most dominant source mixed with web page listings.
(Source: Search Engine Land. Read more....) 

   

In-App Purchase Revenue Hits Record High: Accounts For 76% Of U.S. iPhone App Revenue, 90% In Asian Markets

Friday, 29 March 2013 07:20

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Though it's well-known that many of today's mobile applications generate revenue through in-app purchases, a new report released today shows how powerful this money-making mechanism has become. In January 2012, just over half (53 percent) of iPhone App Store revenue in the U.S. was attributed to in-app purchases, but as of last month, that number has climbed to a record 76 percent.
(Source: TechCrunch. Read more....)

   

Global IT Spend Will Rise 4.1% To $3.8 Trillion In 2013, ‘A Calm Ocean With Turbulent Currents’, With Mobile Driving Growth

Thursday, 28 March 2013 10:53

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Gartner has just released its annual projections on worldwide IT spend over the next two years — arguably the analyst house's most wide-ranging report covering sales in hardware, software, enterprise and telecoms. The overall trends continue to point up: globally we will see $3.8 trillion spent across all categories, a rise of 4.1% on 2012. That's a sign of slight recovery on a year ago: growth in 2012 was only 2.1%.
(Source: TechCrunch. Read more....)

   

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