Latest News

4 Trends Paid Search Marketers Must Address In 2014: Audience, Relevance, Social & Mobile

Thursday, 19 December 2013 08:33

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Upon revisiting last year's post on this topic, a couple of our bold predictions flopped and a couple turned out to be more reality than fantasy. Though we didn't see Apple monetize the search results served up by Siri, we did see ad formats evolve to increase relevance and user engagement.
(Source: Search Engine Land. Read more....)


Is there ROI in Social Media? Really?

Thursday, 19 December 2013 08:13

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Many people question the value of social media. Is there a quantifiable ROI? Can you measure a clear return on investment, as you can with Adwords or to some extent, Google Organic? I asked this question to Social Media Expert Brent Csutoras, who explains why social media DEFINITELY has ROI.
(Source: Search Engine Journal. Read more....)


New apps predict, provide information about what users want

Tuesday, 17 December 2013 10:24

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New apps that listen to conversations or scan emails and calendars can predict and provide information such as websites, videos and maps to users before they ask for them or realize they want them.
(Source: Reuters. Read more....)


Amazon Reportedly Buys Mobile Payments Startup Gopago, Working On An ‘Ambitious’ New Project

Tuesday, 17 December 2013 10:22

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Looks like Amazon may have quietly made another acquisition, and another move to expand its role in the world of mobile: Italian newspapers are reporting that the e-commerce giant has acquired Gopago, a startup that offers consumers an iOS or Android mobile app to pre-pay for goods before picking them up at a store, and retailers a point-of-sale system to process those orders and more.
(Source: TechCrunch. Read more....)


Beyond Search & Social: Online Marketing in 2014

Tuesday, 17 December 2013 10:18

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Can you project what Social Media will do for SEO?
In recent conversations with social media visionary Brent Csutoras, we discussed a question that I hear at least once every day when potential clients call: Will a social media campaign help me rank better in Google Organic?
(Source: Search Engine Journal. Read more....)


Ad Age Survey: What Advertisers Really Think About Twitter

Sunday, 15 December 2013 12:33

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There's little question that Twitter's initial public offering in October was a success, but what about its ad business? Still a work in progress, but with plenty of upside, according to Ad Age readers.
(Source: AdAge digital. Read more....)


At Leading in Local: ILM 2013: Groupon Grows Up

Friday, 13 December 2013 12:00

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Five years into its existence, Groupon is grappling with the reality that it must evolve beyond simply fire-hosing leads at local merchants and begin helping merchants manage those leads and turn more of them into long-term, profitable customers.
(Source: BIA Kelsey Blog. Read more....


At Leading in Local: ILM 2013: CIA Media Prevails at The Future Stars Program

Friday, 13 December 2013 11:58

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At this week's Leading in Local conference we continued to make our Future Stars program a new tradition and staple. From now on, we'll be holding startup competitions in order to invite "new blood" into the atmosphere. This builds from the Future Stars program we launched last year.
(Source: BIA Kelsey Blog. Read more....) 


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